Are You Getting What You Paid For?

91% of pallet wrap rolls we’ve tested were shorter than specified

See the Digital Roll Counter in action — ensuring every metre you pay for is delivered. No guesswork, just accuracy. Watch now.

We’ve recently tested over 60 different hand pallet wrap rolls. What did we find?

91% were under-length
40% were outside the (already generous) 10% tolerance
100% of the 600m rolls were shorter than advertised
The shortest? A shocking 48% less than it claimed to be

On average, a “600m” roll actually gave just 540m.

The problem: short winding

Short winding happens when a roll contains less film than stated.
It’s more common than you think — and it’s costing businesses thousands.

You’d never accept 750ml if you paid for a litre of fuel.
So why accept 540m when you paid for 600?

Whether it’s deliberate or down to “tolerances,” it’s wrong — and we’re calling it out.

Short winding illustration showing a film roll with less material than stated, highlighting the issue businesses face.

Short winding is a hidden cost — rolls contain less film than stated, leaving businesses shortchanged. Don’t settle for less than you pay for.

The impact on your business

If you’re buying thousands of rolls a year, those missing metres add up.

Let’s break it down:

A business buying 20,000 rolls of 600m film a year —
If each roll only has 540m, that’s the equivalent of 2,000 rolls you’re not receiving.

Use this to calculate your own loss:

Lost Rolls = Total Rolls x 10%
Cost = Lost Rolls x Price Per Roll

The numbers speak for themselves.

1 Old Pallet Wrap

2 New Pallet Wrap

3 Review Results

Total Roll Weight (kg):

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Core Weight (kg):

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Weight of film used to wrap 1 pallet (kg):

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Price Per Roll (£):

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Pallets Wrapped Per Year:

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Total Roll Weight (kg):

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Core Weight (kg):

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Weight of film used to wrap 1 pallet (kg):

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Price Per Roll (£):

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Pallets Wrapped Per Year:

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Cost Comparison

Cost to Wrap One Pallet (Old) (£): £0.00

Cost to Wrap One Pallet (New) (£): £0.00

Annual Savings

Annual Waste Saving (kg): 0.00

Annual Cost Saving (£): £0.00

Percentage Savings

Percentage Waste Saving (%): 0.00%

Percentage Cost Saving (%): 0.00%

Stop Guessing!
You could just ask us!

Book a measurement

How do you know if your rolls are short?

You could try measuring them yourself…

Run the roll out down a runway
Wrap until the film runs out, then reverse-engineer the maths
Or unwind it 10m at a time with a tape measure

Our solution: the Digital Roll Counter (DRC)

To bring clarity and accountability, we created the Digital Roll Counter — a tool that accurately measures how much film is actually on a roll.

No guesswork. No assumptions. Just real data.

We’ll come to your site and test your rolls — even if they’re not ours.
So you know, once and for all, if you’re getting what you paid for.

The Digital Roll Counter (DRC) in action, accurately measuring film on a roll to ensure transparency and accountability.

Digital Roll Counter (DRC) — the tool that eliminates guesswork and delivers precise measurements of film on every roll. Ensure you’re getting exactly what you pay for, every time.

Everybody deserves to get what they paid for.
Let’s make sure you are.

Book a free roll test

We guarantee our roll lengths

At Lindum, we believe in backing up what we say with evidence.
That’s why we offer a simple promise:

At any time, you can ask us to come and measure one of our rolls.
We’ll prove it matches the length on the spec sheet — no excuses.

Because transparency shouldn’t be optional. It should be the standard.

Let’s test your wrap

Want to find out if your pallet wrap is up to spec?
We’ll test one of your rolls — free of charge, no strings attached.

✅Get accurate data

✅Know what you’re really paying for

✅Take back control of your packaging costs

Customer Success Story

Metal Packaging Manufacturer

64 %
reduction in stretch film consumption

We helped save packaging manuafacturer of over 18 tonnes of plastic per year. The nano stretch film allowed for a reduction in cost per pallet wrapped from £0.81 to £0.41.

Read full case study

Customer Success Story

Multinational Drink And Brewing Company

80 %
reduction in movement transport

We helped a multinational drinks and brewing company reduce movement in transport occurences by 80%

Read full case study

Multinational Drink And Brewing Company | Lindum Packaging

Customer Success Story

Vegan Food Manufacturer

71.2 %
reduction in plastic

By switching to a pre-stretched hand pallet wrap, the customer was able to reduce the amount of film used to wrap each pallet from 375g to 108g on average.

Read full case study